I received a ton of questions from people asking about why I chose Skool for my community. (Skool is a community platform).

Answering each person individually is not feasible (literally 100+ people asking the same question) and so I created a page that gives a comprehensive answer on this (which I'll likely turn into a YouTube video, once I get people's feedback on this page with any additional follow up questions, which you can submit here: eran.link/ask).

I am hoping that I don't just answer the question for everyone who asked, but that you pay attention to my answer and learn from it from an educational standpoint on how I run and grow my business.

*NO AI tools (ChatGPT, etc) was used in the creation of this page!

It's 100% original content by me, Eran Bucai 😉

Let's dive in.

As a community owner myself, I love Facebook.

But there are good benefits to also having a community outside of Facebook.

The downsides of Facebook are:

Facebook is still a GREAT place to host a community.

In fact, I am still keeping 2 free Facebook Groups on Facebook.

But I AM moving my paid community over to a different platform hosted outside of Facebook.

This will specifically be a member/client community.

There are various platforms for this such as Circle, Heartbeat, Mighty Networks, and the one I personally use which is Skool.

There is nothing inherently wrong with any of them, they are all good (I have used and/or help set up a community on each of them for clients).

But I chose Skool for me personally for the most important reason in choosing a community platform.

HABITS & ENGAGEMENT.

What I mean is that people engage in Facebook Groups purely because they are already there.

They have a habit of logging in to Facebook daily.

So when you open a Facebook group there, you don't have to teach people a new habit or integrate a new habit into their routine.

They are already there.

With having a community outside of Facebook, you are going to struggle with engagement because of that fact.

People are simply not used to going there.

I tried a community on Heartbeat in the past, and that was the struggle.

Skool did something special in that they basically got some many communities and people there (over 18,000,000 users as of October 2025), that when I did a survey with my own audience... 80% of those who replied said they are already part of at least ONE Skool community!

This was one of the main reason I chose to set up my community there.

The features available in Skool are also perfect for community and running a membership business.

You can learn more about Skool in my YouTube playlist with Skool tutorials.

And if you have questions for me about Skool, or any tutorial request, you can always send me a private message in this form. (visit eran.link/ask)

Next I will cover the most common question I received...

When I first announced to my email list (over 20,000 people...) that I am setting up my paid community in Skool, I got dozens of people asking me the same questions...

"Are you leaving systeme io?"

"Why are you not using systeme io anymore?"

"Why are you choosing Skool over Systeme io?"

And other variations of the same question.

Let me be crystal clear:

I AM NOT LEAVING SYSTEME IO!

Systeme io is the backbone of my business.

And more!

Now, a lot can change over the years.

But at the time of writing...

I reckon my Systeme io account and funnels are going to pass down to my children 😂

That's how integral Systeme io is to my business (and life).

But their community feature is not really up to par yet.

And more importantly, my customer base is simply not accustomed to the habit of engaging in a Systeme io community.

Which is the most critical aspect of having a community (as explained above).

The community does not depend on my feelings.

The community does not even features.

It depends on ENGAGEMENT.

And engagement only happens if people are USED TO engage, i.e. their habits.

Which is why Facebook is amazing. (despite any downsides mentioned)

I am putting my belief that Skool is enough of a habit (or acquired habit) for my audience that the community there is going to thrive in 2026.

And guess what?

If in the first few months of engaging in Skool and setting things up I don't see my audience engaging adequately, I will simply close it and move everything to Facebook.

The COMMUNITY FOR PAID CLIENTS is a final decision.

The fact of hosting it on Skool, is an experiment.

Experiment goes well, we keep it there.

Experiment fails, I move all paying clients to a Facebook community instead.

So it is important that I make it clear, this isn't a strong endorsement to Skool yet.

I am not saying I am now "all-in" with Skool.

But I am "all-in" to experiment a paid community in Skool.

And like anything, I am going to give it 100% and document the journey along the way with YouTube tutorials, professional set up, etc.

All my COURSES are going to continue and be hosted in Systeme io as per usual.

Accepting payments will continue to take place in Systeme io (not Skool).

And I will grant people access to Skool after they pay in Systeme io.

The only thing that moves to Skool is the COMMUNITY.

Everything else stays and continues in Systeme io as per usual.

Videos on how I am integrating everything between Systeme and Skool will all be added to my YouTube channel Skool playlist.

Including a full comparison video for all the features for those interested.

Skool has a feature called "Classroom" which is basically the equivalent of "Coruses" in systeme io.

I am still going to host all the courses in Systeme io.

But since people will hopefully be in the Skool community a lot, I am setting up in the Skool community classroom the visibility of the courses available.

Below you'll see an example.

The Skool Community welcome, which is the onboarding to all new members.

And then an example of one of my courses Affiliate Marketer Roadmap Course.

When they click into the "Affiliate Marketer Roadmap Course" they are going to see a lesson that will explain "who has access" and a direct link to the course area (in Systeme io).

People can click that link and it will open in a new tab.

If they have access to the course, they'll be able to login and see it.

If they don't have access (i.e. they are not an active paying DCT member or they did not pay lifetime access), they will be prompted to pay for this digital product.

There will be more "courses" (or more like "course placeholders") added to the classroom in Skool.

As of October 2025, Skool has over 18 million users. (just before I opened my Skool community).

That's a huge amount of users, customers, and members of community.

It's not quite a "social media network", but it's sizable enough that it almost can be classified as such.

Plus one of their big investors, co-owner, Alex Hormozi, the popularity of Skool is off the charts with millions of people knowing about it and I am not seeing this slowing down.

From a traffic standpoint, this means that "Skool" as a search term is becoming increasingly popular on YouTube.

This also means that there is a market for tech tutorials on this platform (my specialty), and from there potential affiliate income.

Skool pays 40% recurring commission on any paid customer I send.

Hobby plan is $9/month

Pro plan is $99/month

My goal as part of experimenting using Skool for my own community, is to also learn this platform well enough to become the go-to tech tutorials YouTube channel which will help with YouTube ad revenue, affiliate income, and more exposure to my brand.

This is covered in detail in my Traffic Training where I talk about:

(1) Get in front of other people's audience

(2) Make yourself known

(3) Form meaningful connections

(Click here to learn more about my Traffic training)

So that's another reason that helped me make the decision to give Skool a try.

Even if after a few months I decide to close down my community, I can still create valuable content for my YouTube channel which will hopefully continue and bring new traffic for months and years to come.

This is my Skool affiliate dashboard already, and I have done almost no promotion at all.

I am currently on the $9/month plan of Skool and so far, with the way I plan to manage my community, I am not seeing a reason to upgrade to the $99/year plan.

With that tiny expenses, I am already profitable on my "Skool" subscription before I even started.

My Skool community is going to be available to people who bought online courses package, and also people who used my affiliate link to join Systeme io and/or Skool (this is a bonus for using my affiliate link).

In case you joined Skool or Systeme using my affiliate link, let me know by emailing contact@eranbucai.com with what email address you used to join and I'll verify and then give you access.

Further options on joining the Skool community will be explained on my Skool about page (linked below).